10 ways Apple Persuades Readers
How a company with a 2, Trillion market cap write persuasive copy?
1. One big idea for each headline.
One idea gets all the attention and helps people know what Apple is talking about. By focusing on just one Idea, They make it easy to understand for people. They Keep it simple and clear by focusing on one idea at a time.
2. Easy to Skim
80% of People Just skim websites. Apple knows this, so they write in a way that’s easy for scanners to understand. Start with the most important thing first and then add smaller details later. Use sub-headlines to make people want to read more.
3. Write for Readers:
Although some people like to just scan, there are readers. Apple makes it seamless and easy to understand their copy For Readers. They use — Short Paragraph — Short Sentence — And simple words
4. Not the Features but the benefit:
Instead of just talking about the feature, they talk about how it solves your problem See for yourself How it’s done
5. Sharing Technical Details:
They do it, especially when it comes to the technical stuff. By talking about technical details, they show that they’re really smart and know a lot about their products. This helps people feel more confident
Because they trust that Apple knows what they’re doing. Even though they’re just removing features from the phone left and right(:
6. Show Comparison:
Comparisons connect complicated things to something familiar. Apple uses comparisons to explain their products. For example, a new processor is like a car engine — it makes things run faster. Here’s how Apple did it
7. Objections:
How’s the Touch control ? Here is How…
8. Compare to upsell.
Apple often compares their new products to the previous versions. Why? Because Apple users tend to want the latest & greatest technology. By comparing the features and upgrades Apple makes a case for the new being better thus easy upsell.
9. Power Words:
Use power words like “you”, “your”, “imagine”, and “new” in sales copy. These words help the consumer picture themselves with the product. As Joseph Sugarman says.. Make them feel that your product is in their hands.
10. Rhyme:
Apple’s copy is like poetry. They use rhymes to make their copy smooth and easy to remember.
Hope you enjoy learning it.
PS: Did you know Apple doesn’t have any social proof on their page? what do you think about that?
